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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Brett Kavanaugh Appointed to Supreme Court

So Brett Kavanaugh was appointed to the United States Supreme Court. It’s a victory for the Republicans, but I think that on both sides of the isle, it should worry people what an angrily divided nation the U.S. now is. In that respect, I find it surprising how few commentators mention that it is just a bit more than a year ago since Republicans in the Senate decided to “go nuclear” and changed the voting rules for Supreme Court nominees. For a long time, it used to be the rule that a Supreme Court nominee needs to get 60 votes to make it to the Supreme Court. I actually think that this was a good rule because it made the nomination process for this lifelong and extremely important position somewhat bipartisan. Kavanaugh would probably have had no chance to reach that majority. I think that it rarely pays off politically in the long run if major pieces of legislation or important appointments are pushed through the institutions without a real consensus around it.

Bob Woodward's Bombshell Book on President Trump Published

Bob Woodward’s new bombshell book on President Donald Trump is published. What’s the difference of Woodward’s book compared to previous books about the Trump White House? There doesn’t seem to be a lot of difference with respect to the content. Basically, Woodward seems to portray (with lots of detail) a White House in chaos and a President that is not up to the job. The difference then becomes mostly the sender. Woodward is one of the most respected journalists and authors of the country. He has written books about eight presidents and has discovered what was arguably one of the biggest and most impactful scandals in American politics. It will be difficult to just discredit the book as fiction and the author as someone who is trying to sell books. It will be interesting to see how this one plays out, but it's definitely not wind in the back of Republicans with respect to the coming mid-term elections.

Watch Florida this Fall, THE Swing State

Florida, THE swing state is at the center of the attention again. Its election for Senate will probably be the most expensive Senate campaign of the cycle. Former Republican Governor Rick Scott is challenging the incumbent, Democrat Bill Nelson. The realclearpolitics average of polls has Scott leading by 1.5% as of this writing. If Democrats lose that seat, it’s kinda hard to imagine any path to a Senate majority for them come November.

In addition to that, there will also be a fascinating showdown for Governor in the state of Florida. The Mayor of Tallahassee, Andrew Gillum, scored a major upset during this week’s primary. He campaigned on a clearly leftist platform and was backed by Bernie Sanders. Among others, he wants to legalize marijuana, increase the minimum wage to 15 USD and impeach Donald Trump. On the side of the GOP, Ron DeSantis, who was strongly endorsed by Donald Trump, won the nomination. This makes the race for Governor sort of a proxy war between President Trump and Bernie Sanders. Affaire à suivre…...