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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Democratic National Convention: Tim Kaine is Hillary’s pick for VP

After the Republicans it’s now the Democrats’ turn to hold their convention. An important goal for the party to accomplish is to show unity. Bernie Sander’s fiery speech on Monday night was an important piece in that puzzle.

The convention is also the opportunity to further introduce Tim Kaine, Hillary Clinton’s pick for Vice President. Especially with respect to the electoral map, it’s an interesting choice. Kaine is former governor and now senator from the state of Virginia, a swing-state that plays a crucial role. It’s difficult for a Republican candidate to get to the needed 270 electoral votes without winning Virginia. Based on recent surveys, Clinton is running slightly ahead of Trump there. Political scientists have long tried to measure the impact of a vice presidential candidate on the ticket in the VP’s home state. As a rule of thumb, consensus is that a popular running mate can boost the ticket by about 2% in his state. If this turns out to be true this time, these 2% in Virginia could prove critical for Hillary.

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