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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Why people run for public office

I think it was Dr. Ron Faucheux, my professor and mentor at the Graduate School of Political Management GSPM in Washington D.C., who famously said that there are basically three reasons why people run for office: ego, power or money. I have now worked in various countries on three continents and must say that it's true. Oftentimes, it’s of course a combination of the three. In my experience, those politicians who do it primarily for the power are the best.

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