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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Crisis Communication: Lesson 1

Lesson one in crisis communication: get the facts straight. It’s like walking in a labyrinth. If you take a wrong turn at the beginning, everything that follows will be wrong as well. As a consultant, if you don’t have all the facts, you can’t help a client.

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