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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Crisis Communication: Lesson 2

Many crises happen to smart and successful people. In many cases, the accused person gets into defense mode and instinctively denies the accusation. While this is a natural reaction, it often makes things worse.


  1. Yep. I would even say: in most of the cases, pressure e.g. to resign amounts after the accused person got caught denying and lying. Not because of the act she was accused of.

  2. This is a good post and I agree with you in many ways. But this is not a secret that no presidential program is not, everything is decided by money and the winner is the one who has more of them
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