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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

The Current Dynamics of the U.S. Presidential Campaign: Referendum on Donald Trump

Do you want to know why Hillary Clinton has gained ground in the surveys during the past weeks? Because the dynamics of the public debate have turned into a referendum on Donald Trump. Both Donald Trump and Hillary Clinton have record-high negative ratings. As a result of this, whoever is the main focus of the debate will lose. If this will become a referendum on whether or not Donald Trump should be president of the USA, Hillary Clinton will win. Hence why she’s now ahead in the surveys. This could change, however, when a new Clinton scandal breaks or if her past controversies will become the focus of the campaign again.

Read more about this point here (in German): www.schweizamsonntag.ch/USWahlkampf

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