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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Crisis Communication: Lesson 3

Prior to a crisis, there are often warning signs (which normally go unnoticed). Once a crisis breaks (point of no return), common reactions include shock, denial, anger or bargaining for time. Once you have overcome these, you can start making smart, strategic decisions on how to deal with the crisis.

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