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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Crisis Communication: Lesson 4

Politicians often think that the media is out to get them. They ignore that the competition for news is as competitive as the competition for votes. Journalists report what they think consumers are interested to read or watch. In the old days, the news cycle was 24 hours. Nowadays, the news cycle is almost non-stop. Pictures make news. The incident of Hillary Clinton leaving the 9/11 memorial early is yet another good example for that. Within a short period of time, the video went viral and it put Clinton’s health at the center of the media coverage.

More about the current state of the U.S. presidential election campaign (in German) on:

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