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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Crisis Communication: Lesson 5

Last week end, The Washington Post published a video where Donald Trump made lewd remarks about women. His apology and performance during the second debate have probably helped him stop the Republican defections. As a result, he will stay in the race. This being said, the incident is a good opportunity to continue our series on crisis communication. As a general rule, once a crisis breaks (point of no return) the goal is to get over it as soon as possible. Most of the time (and with respect to communication, not legally speaking) it is best to admit mistakes and accept responsibility. The faster you do this, and the more full-heartedly, the more people are willing to forgive. It’s wrong to blame others. One has to promise concrete action in order to put the crisis to a rest. Once the crisis is dealt with and over, it is possible to come out of it stronger, but things will never be the same like before the crisis.

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