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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Early Voting Is Changing the Timing of Election Campaigns

Early and absentee voting has started in several states - and it changes the timinig of the campaigns. By Election Day, November 8, about a third of the electorate will have already voted. As a result, so-called GOTV efforts (get out the vote) will become the main focus of the campaigns soon after tonight's debate (and already are for the case of Clinton). The purpose is to identify, mobilize, and turn out the supporters of each candidate (by the way, this would be a great tool for smaller parties in European multi-party systems). Ever since George W. Bush’s re-election in 2004, Democrats have held the advantage with respect to turning out the base. Clinton, never sure as to what other Wikileaks revelations might surface out there, is trying to secure and bring home as much of her current lead as possible.

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