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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

The Vice Presidential Debate

Tonight, the televised debate among the vice presidential candidates will take place. An expected 50 million people will watch the showdown between Mike Pence (R) and Tim Kaine (D). This being said, I can’t remember a vice presidential debate that had a lasting and substantial impact on the presidential race. People vote for the top guy. Therefore, the candidates tonight should attack the top candidate of the other ticket and defend their own running mate.

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