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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

A Good Concession Speech

It is needless to say that it’s very painful for any candidate to lose an election. This being said, the playbook for a good concession speech is actually quite simple: The more the loser admits defeat and praises the winner, the more statesmanlike he or she comes across. It’s easy on paper, but emotionally difficult to pull off.

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