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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Election Night: A General Advice for Candidates

A general rule which I tell all my clients who run for election: don’t go on the record on Election Day/Night until the result is really clear! It’s a simple piece of advice, but too many politicians ignore it. Remember German Edmund Stoiber in 2002 giving a frenetic speech, only to admit defeat the other day? Or, in the year 2000, then Vice President Al Gore conceded the election and took back his concession a few hours later. No matter how many supporters and journalists pressure, don’t speak until the result is clear.

You can find my answers to the five most important questions regarding the U.S. election here (in German): www.handelszeitung.ch/USA

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