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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

What to Look for on Election Night

On Tuesday, the American voters will finally choose the successor of Barack Obama in the White House. The race has definitely tightened and remains close. This being said, it looks like Hillary Clinton goes into Election Day with a slight advantage. What to look for on Election Night? I will closely watch Florida. There is practically no way to the needed 270 electoral votes for Donald Trump without Florida. On the East Coast, New Hampshire is definitely also one of the crucial states reporting early. Surveys show a close race there. Should Donald Trump win it, it could be an indicator that the Republican could have a good night. South Carolina is another swing state on the East Coast. If Hillary Clinton wins it, it would be a sign that she will be in good shape on the way to the White House.

On Monday after the election, November 14, I am running a seminar on the lessons learned from the U.S. presidential campaign. It will take place in Zurich and be conducted in German. You can find more information and/or sign up on my website: www.perroncampaigns.com/seminar

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