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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

All the best for 2017!

There is no such fascinating thing as an election campaign! My grandfather was sort of a sheriff, which was an elected position. In his office, he had a folder where he kept all the campaign materials. I remember that as a little boy, I spent hours looking at that folder. Somehow, I was fascinated. I went on to study political science, was politically active myself and now I run a political consulting business. But it’s still the same passion for campaigns, and in particular for winning campaigns. Enthusiasm is contagious! In that sense, I wish all the readers of this blog only the best for your campaigns in 2017!

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