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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Maximize the Home Base: You’re Not a King If You Don’t Have a Kingdom

A candidate who wants to run for higher office has to strengthen and maximize the home base (geographic, socio-demographic, ideological). You’re not a king if you don’t have a kingdom!

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