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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Public affairs and lobbying

In lobbying and public affairs, most companies and interest groups spend way too much time and resources on trying to influence decisions which we can barely influence. On the other hand, we don’t spend nearly enough time trying to adapt to and making the best out of new situations. Many of my public affairs clients agree with this.

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