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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Decision to Run or Not to Run

As a political consultant, I make a living by helping candidates win elections. In the past, I have helped two dozen candidates win difficult races. Some of them are very grateful to me and we maintain good relationships and keep doing business together. This being said, some of my biggest fans ironically are clients whom I told NOT to run. It may have been painful at the moment, but it saved them a lot of money and humiliation. Potential candidates are always surrounded by people who tell them to run. Why? Because these people make money out of them if they do decide to run. I had situations where I took a poll and based on the data told the client honestly that he should not run. They were forever grateful.

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