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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Running for Office

When one is running for office, the highs are very high, and the lows are very low. We should keep that in mind when we deal with candidates. Candidates always tell me that everybody tells them they will vote for them. I always respond to them with the simple one third rule which Dr. Ronald Faucheux taught me more than a decade ago at the Graduate School of Political Management: out of all the people who tell you that they will vote for you, one third might vote for you, one third doesn’t give a damn either way, and one third is lying to your face. As a politician friend of mine says: “In politics, the only one who cares about you is yourself”.

1 comment:

  1. This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article. Eli Short

    ReplyDelete