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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

The Impact of Rumors and Allegations in Political Campaigns

I often tell my clients who are incumbent governors, senators or mayors: If voters believe bad news such as rumors or allegations and it affects your ratings, it means that you haven’t spread enough good news. So let’s spread more good news!

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