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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Cost-Efficient Media Training

There are more so-called media coaches than people who are actually able to do great media appearances. I always tell my clients that the cheapest, most efficient media training is to watch the tape of your last tv appearance ALONE. If you want to go further than that and get some inspiration, watch a couple of interviews by Kellyanne Conway (see my last blog post).

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