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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Innovation in Political Campaigns

Kiki Bakker of the Dutch VVD party recently spoke at the CampaignTech Europe conference in Berlin about innovation for campaigns. According to her, it takes three things for political campaigners to innovate:
  • Raise more money
  • Use every (local) election to try out new things
  • Hire people that are smarter than you
I totally agree with her. In my experience, very few parties in Europe do all three of them.

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