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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Strengths and Weaknesses in an Election Campaign

What should you do in an election campaign: emphasize your own strengths or neutralize your weaknesses? In most cases, it’s a smart combination of the two. An important factor in this respect is time because it takes time to neutralize weaknesses. The less time you have, the more you should just harp on your strengths. In the long run, wise politicians and candidates work on neutralizing their weaknesses. In the campaign jargon, we call this "inoculation" strategies.

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