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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Realness and Authenticity Win Elections

As different as they may be, Donald Trump, Jeremy Corbyn and Rodrigo Duterte have one thing in common. I think that behind the camera they are more or less the same as in front of the camera. Among others, one key take-away from last year’s U.S. and Philippine presidential elections, and the UK parliamentary elections last week is that nowadays, authenticity wins elections. Even if voters don’t agree with everything a candidate says, they’re willing to forgive it in exchange of realness.

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