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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Great Campaigns Are Never a Rerun of Previous Great Campaigns

How will your next campaign be different from your last one? I remember how I once asked a prospective client who wanted to run for higher office how his upcoming campaign will be different from the previous ones. I could see in his face that he has never thought about it that way. I always tell my clients who run for re-election and particularly those who run for higher office that their next campaign has to be different than their last one. Great campaigns may well contain elements of previous great campaigns, but they should never be a simple rerun.

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