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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

If You Want Something, You Will Find Ways.....

I once conducted a workshop with a labor union on how to launch a campaign to get more members. The campaign would ultimately be successful, mostly because my client, the head of the union, relentlessly pushed his team to implement our plan. However, with respect to some members of the union leadership, it felt a bit like pulling teeth at the beginning of the process. I would hear plenty of reasons why a specific action could not be taken in their specific context. This reminded me of the saying: “If you want something, you will find ways. If you don’t want something, you will find reasons.” I don’t remember who said it, but the person deserves great credit. On these words, I wish you all a great summer. I will be back here early September. Cheers!

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