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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Inoculation Strategy against Rumors and Allegations

If voters believe rumors and allegations, it means that as a campaign or organization, you haven’t spread enough good news. This is why new candidates, who are not well-defined in the public eye, are oftentimes most vulnerable to scandals. The best inoculation strategy against a possible crisis therefore is to spread more good news. If you don't blow your own horn, there's no music.

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