Header Links


Header Text

This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Every Serious Election Campaign Should Start with a Baseline Survey

Every serious election campaign should start with a baseline survey. Period. I always tell my clients: "If you don’t know where you started, how do you know you’re making progress? Or making enough progress?" Yet, some want to “go around” first and spread campaign communication before taking a baseline survey. It’s like a pilot saying: “I don’t need the navigation system to start. I’ll turn it on once I’m in the sky and no longer know where I am.” Good luck with that!

No comments:

Post a Comment