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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

John McCain, Senator and 2008 Presidential Candidate, Dead

Last Saturday, John McCain, longtime senator from the state of Arizona, former presidential candidate and war hero, died. When he ran for president against Barack Obama in 2008, there were apparently discussions: If Republicans would play the race card against Barack Obama, they could tip enough swing states and win the electoral college, but would clearly lose the popular vote. John McCain apparently outright rejected the idea. The episode tells you a lot about McCain and seems so far away compared to today’s politics.

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