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This blog offers an international look at the 2016 U.S. presidential campaign. Indeed, campaigners worldwide are fascinated with American election campaigns. We observe relentless paid television advertising, straight-forward attack spots, sophisticated targeting and record-breaking fundraising. One cannot – and should not – simply copy paste American campaign techniques. However, campaigners out there in Europe, Latin America, Africa and Asia can get a lot of inspiration and specific takeaways from the most professional campaign in the world. This is the purpose of this blog.

Bob Woodward's Bombshell Book on President Trump Published

Bob Woodward’s new bombshell book on President Donald Trump is published. What’s the difference of Woodward’s book compared to previous books about the Trump White House? There doesn’t seem to be a lot of difference with respect to the content. Basically, Woodward seems to portray (with lots of detail) a White House in chaos and a President that is not up to the job. The difference then becomes mostly the sender. Woodward is one of the most respected journalists and authors of the country. He has written books about eight presidents and has discovered what was arguably one of the biggest and most impactful scandals in American politics. It will be difficult to just discredit the book as fiction and the author as someone who is trying to sell books. It will be interesting to see how this one plays out, but it's definitely not wind in the back of Republicans with respect to the coming mid-term elections.

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