Firepower for your Campaign
Louis Perron, PhD
Dr. Louis Perron is a political scientist and consultant based in Switzerland. During the past years, he has won more than two dozen competitive election campaigns in six countries. His clients include two presidents and a vice president, as well as various senators, congressmen, governors and mayors. He is the author of the book “How to Overcome the Power of Incumbency in Election Campaigns”. Earlier in his career, Louis earned a M.A. in political management at the George Washington University in Washington D.C. He is blogging here about the art & science of successful election and referenda campaigns, political marketing, public opinion research and crisis management.
Firepower for your Campaign
Most Read
Crisis Communication: Lesson 3
Tuesday, 06 September 2016
Prior to a crisis, there are often warning signs (which normally go unnoticed). Once a crisis breaks (point of no return), common reactions include shock, denial, anger or bargaining for time. Once you have overcome these, you can start making smart, strategic decisions on how to deal with the crisis.
